4 Secrets To A Successful Lead Generation Campaign
If you are involved in affiliate marketing at all, it’s almost a
given that you have heard the phrase “the
money is in the list.” You have probably heard it so many times that you’ve tuned it
out, but that is a huge mistake. Your list is what gives you a personal
connection to hundreds, if not thousands of people who have given you
permission to tell them about your products or services. They are what you call
“qualified leads.” They
are interested in what you have to offer and want to hear all about it.
But, where do you find these people? How do you get them to
opt-in to your email list?
Below
are four secrets to a successful lead generation campaign:
1.) Determine Who Your
Ideal Customer Is
Think
about what your product or service is. Who will it help the most? When you
think about the person who is sitting down at their computer to search Google
for your product or service, what do they look like? How old are they? Are they
a man or a woman? How much money do they have to spend? All of these are key
factors in determining your ideal customer/client. You need to understand their
most pressing problems and be able to solve them. The more you can narrow these
statistics down, the easier it will be for you to have a successful lead
generation campaign.
2.) Give Away Something
That They Perceive As Having A High Value
Your
ideal client/customer is searching for an answer to their problem. Brainstorm
ways in which you can give them the answer that they’re looking for in exchange for their email
address. Most affiliate marketers offer a digital download of some sort because
they can give their new lead instant gratification that way. A digital download
can be anything from an e-book or e-course to a series of videos. Use your
imagination to come up with a giveaway that is just right for your prospects
and make sure it’s available immediately upon opt-in.
3.) Have Multiple Opt-In
Forms
Make
sure it is easy to opt-in to your email list. If you have a blog, place opt-in
forms at the bottom of your blog posts, at the top right-hand corner of your
blog and in a pop-up box. Create a landing page for your giveaway. Test and
track which method gives you the best conversion rate.
Obtaining
an email address in exchange for your freebie is a must, but when deciding what
other information to ask for keep in mind that the more hoops your prospective
lead has to jump through the less likely they are to opt-in to your list.
4.) Drive Traffic
It is
only common sense that the more people who see what you have to offer, the more
will opt-in to your list. There are many ways to get website traffic to your
giveaway – social media campaigns, content marketing, solo ads, word of mouth,
JV giveaway events, forums; the list goes on and on. Utilize as many of these
as you can to get your opt-in form in front of as many eyeballs as you can.
Spend
time at the places online and offline where your ideal customer does. Offer
helpful suggestions, create relationships, ask them if they would like the free
information you have available. Pretty soon your list will be growing by leaps
and bounds.
Always
remember to make it worth your new lead’s time by thanking them for signing up,
delivering their free giveaway immediately, and providing them with valuable
and relevant content in your emails. Make sure they never regret opting into
your list and you will have customers for life.
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